So, the purpose is to send the data to one report suite, which then is divided according to segments. And based on that segment we can control the access of Analytics data like what information should visible to a particular Analytics user.
Benefits of using Virtual report suites
- Simplify implementation by allowing you to use a single Report Suite ID (RSID) across all sites/domains. Having all data in a single report suite enables customer analytics as we move toward the next generation of Adobe Analytics.
- Business users in your organization always see only the data segments that are relevant to them.
- Improve security by allowing Admin users to control data access more easily and more granularly after implementation.
- Provide the ability to participate in Device Co-op
- People metric
- A single-customer view of data (in the future)
- The ability to create unlimited virtual report suites to segment out data
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