Adobe GenStudio for Performance Marketing is a generative AI-first application designed to help marketing teams create high-performing, on-brand campaign content. It leverages generative AI to generate personalized, multi-channel content for global marketing campaigns.
Key Features:
Generative AI Creation: Use AI and enterprise large language models (LLMs) to generate copy and assemble assets for campaigns.
Brand Compliance: Built-in brand checks and AI-powered brand validation to ensure content adheres to brand guidelines.
Campaign Management: Organize assets into a single campaign view, including timelines, objectives, and performance metrics.
Content Activation: Simplifies campaign activation by sending approved content directly to third-party platforms or other Adobe Experience Cloud applications.
- Content Repository: Easily find and reuse on-brand campaign content.